Rift Dashboard

Amazon ads, sales, and inventory management in one dashboard.

Rift Dashboard brings campaign performance, account sales, ASIN trends, inventory risk, and follow-up actions into one workflow so teams can manage the account instead of rebuilding reports.

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Ad Sales
$48.7K
+14.6%
ACOS
25.4%
-2.2 pts
Stock Risk
7 ASINs
watchlist
Needs attention
Northstar Home Goods Co.
Critical
Spend
$1,248
Orders
84
ACOS
41.7%
ROAS
2.4x
Recommended action

Review bids before increasing traffic to low-supply ASINs.

Inventory watch

3 ASINs under 10 days of cover.

Ads
Campaign pressure
Sales
Velocity rising
Inventory
Restock soon

Built from real Amazon operator workflows

Rift Dashboard reflects the reporting and monitoring patterns used when managing ads, catalogs, inventory, and client portfolios at scale.

Ads

campaign spend, sales, ACOS & ROAS

Sales

ASIN trends, orders & account revenue

Inventory

FBA/AWD status, velocity & stockout risk

Why it matters

Less noise. Better decisions.

Amazon operators have to reconcile ads, sales, catalog, and inventory views before they can decide what to do next. Rift puts those signals in one operating workspace for the people managing the account.

Inside the dashboard

One workspace for the signals that drive decisions

From portfolio overview to campaign drill-down, inventory trends, and open actions. Each view is designed to answer a specific question in your workflow.

Campaign performance

Review spend, ad sales, orders, ACOS, and ROAS by campaign to spot overspend and efficiency drops before they compound.

Home / Client Overview / Northstar Home Goods Co.
Northstar Home Goods Co. - Ads Data
Search campaigns...
Campaign Type
Campaign Status
Metric: ACOS
Red
1
Yellow
1
Green
2
No Status
0
Campaign Data
Core Keyword Campaign
Sponsored Products campaign
SP
$1,248
Spend
$2,990
Sales
41.7%
ACOS
Brand Defense Sponsored Brands
Sponsored Brands campaign
SB
$842
Spend
$4,618
Sales
18.2%
ACOS
Competitor Audience Retargeting
Sponsored Display campaign
SD
$612
Spend
$1,590
Sales
38.5%
ACOS
New ASIN Launch Products
Sponsored Products campaign
SP
$504
Spend
$1,872
Sales
26.9%
ACOS

Inventory & ASIN performance

Track inventory value, velocity, days of supply, and ASIN-level stockout risk alongside sales trends.

Home / Client Overview / Northstar Home Goods Co.
Northstar Home Goods Co. - Inventory Data
Total Items
42
all SKUs
Inventory Value
$801,800
FBA + AWD
Daily Velocity
235
units/day
Stockout Risk
7.1%
3 urgent SKUs
Inventory Status Breakdown
42
All Items
1
Out of Stock
2
Restock
6
ASAP
5
15 Days
19
Good
9
Over-stocked
Search inventory items by title, SKU, ASIN, or status...
Inventory Items (4 rows)
MUG-001
B09NORTH01
Restock
18/day
Velocity
8 days
Supply
SHELF-002
B09NORTH02
Good
11/day
Velocity
31 days
Supply
KIT-003
B09NORTH03
ASAP
6/day
Velocity
14 days
Supply
BASKET-005
B09NORTH05
Restock
9/day
Velocity
11 days
Supply

Sales analysis

Review revenue, orders, units sold, and ASIN-level sales movement to understand which products are gaining or losing momentum.

Home / Client Overview / Northstar Home Goods Co.
Northstar Home Goods Co. - Sales Analysis
Start: Jun 1, 2026
End: Jun 24, 2026

Sales Metrics & Trend

v
SalesOrdersUnitsAverage Order Value
Sales by SKU
MUG-00134%
SHELF-00227%
KIT-00321%
Other18%
Total Sales
$48,702
+14.6%
Orders
1,026
+9.3%
Units Sold
1,284
+11.8%
Avg Order Value
$47.47
+4.8%
Top ASIN Sales
$12,840
+18.2%
Revenue Risk
3 SKUs
watchlist

Ads AI summaries

Performance context for the last 7 days

For authorized advertising accounts, Rift can generate an ads performance summary that compares the last 7 days with the previous 7 days and highlights what changed.

Metrics reviewed

Spend, ad sales, total sales, ACOS, TACOS, ROAS, orders, clicks, impressions, CTR, and conversion rate.

Summary format

An executive performance summary with Key Wins and Areas to Monitor, generated from the account's ads metrics.

Human review intact

AI observations support account review; strategic decisions stay with the team managing the account.

Daily workflow

Built around the decisions Amazon teams make every week

Rift is meant to be an operating surface, not a passive chart gallery. Each view connects a signal to a practical management question.

01

Start with account triage

Sort brands or clients by spend, ad sales, ACOS, ROAS, TACOS, and status so the team knows which account needs attention first.

02

Drill into campaign pressure

Review campaign-level spend, revenue, orders, efficiency, and status thresholds before deciding where to adjust bids, budgets, or targeting.

03

Check inventory before scaling

Compare sales velocity with FBA and AWD availability so ad decisions do not push traffic into low-stock or stockout risk.

04

Keep actions visible

Track open follow-ups for spend spikes, ACOS changes, revenue drops, and inventory issues without losing the action items.

Who it's for

Built for brands and the teams that manage them

Two workflows, one dashboard: each audience gets the signals that matter most to their day-to-day decisions.

Brands

For Amazon Brands

Grow profitably with a clearer picture of your business

Centralize ads, sales, ACOS/TACOS, and inventory signals in one dashboard without rebuilding spreadsheets from Seller Central each week.

  • Compare ad spend, sales, ACOS/TACOS, and inventory signals side by side
  • Identify ASIN-level sales trends across 14-day, 30-day, and custom ranges
  • Track stockout and low-inventory risk before lost sales and rank erosion
  • See which products are driving margin vs. consuming ad budget inefficiently
Agencies

For Agencies & Account Managers

Run a multi-client portfolio without the tab overload

Bring every client account into one workspace so you can spot overspending campaigns, prioritize accounts that need attention, and act before issues compound.

  • Spot overspending campaigns with spend, revenue, ACOS, and TACOS in one view
  • Prioritize accounts and campaigns that need attention right now
  • Compare ad spend, sales, ACOS, and TACOS across your full client portfolio
  • Alerts when campaigns show notable shifts in spend, revenue, or efficiency

What you can see and act on

Outcome-focused visibility: spot overspending campaigns, ASIN trends, inventory risk, and efficiency shifts in one place.

Agencies

Spot overspending campaigns

Review spend, ad sales, orders, ACOS, and ROAS by campaign to find budgets running ahead of sales so you can adjust bids or pauses before efficiency erodes.

Brands

Identify ASIN-level sales trends

See units, orders, and revenue by ASIN over 14-day, 30-day, and custom ranges to pinpoint which products are gaining momentum and which are slowing.

Brands

Track stockout & inventory risk

Monitor inventory and fulfillment status alongside sales velocity to catch low-stock situations before they turn into stockouts and lost sales opportunities.

Agencies

Prioritize accounts needing attention

Scan your portfolio for accounts with efficiency drops, spend spikes, or underperforming campaigns, then drill down without leaving the workspace.

All users

Compare ads, sales, and inventory together

View ad spend, sales, ACOS/TACOS, and inventory signals in one place instead of reconciling Seller Central, Ads Console, and spreadsheets each week.

Agencies

Performance change alerts

Get notified when campaigns show notable shifts in spend, efficiency, or revenue so you can investigate before results drift further.

See how Rift Dashboard fits your workflow

Walk through the dashboard with your accounts and use cases, or get pricing questions answered in one conversation.

Talk to RiftView Pricing

Data privacy & Amazon policy compliance

Rift Dashboard is built to protect Amazon Information and comply with the Amazon Selling Partner API (SP-API) Acceptable Use Policy. Insights are scoped to your authorized seller account. We do not aggregate data across unrelated businesses or sell your data to third parties.

  • ✓Account-specific reporting aligned with SP-API Section 4.4
  • ✓No publishing of Amazon business insights (Section 4.5)
Read full privacy policy →

Ready to simplify Amazon reporting and ad operations?

Join teams using Rift Dashboard to monitor brand performance and client ad accounts from one workspace.

Request a DemoView Pricing